Saturday, December 07, 2002

I've been struggling with a name for "capture error" inducing banners -- those with elements that users have a learned response to like error messages or window close X's. One word is fraud: A law firm has sued a California software manufacturer for fraud, alleging that Internet advertising banners that impersonate computer error messages are deceptive More in the Cognitive Tactics of Popup Ads. 2:26:39 PM    comment