I have great love for Macromedia, and it's acquisition Allaire. I'm a certified instructor, have based a product on their technology, and seriously considered going after a job in their usability lab.
However, I'm taking great pleasure in doing advanced interfaces in DOM enabled browsers with w3c technology, and not in flash. After the Macromedia-UIE debacle, in which they claimed a whole host of things were capable in Flash but not HTML -- like disabling form fields, I've chafed at marketing efforts by Macromedia about "advanced interfaces" and "enhanced usability".
... It just ain't so, necessarily.
The Uzilla 1.0 website is in it's final stages, with a bit of polish for Mac IE still in the works and a backup plan for Netscape 4 to come. It features a rather typical product demo, but done in DHTML not flash. The code allows me to add new items to the demo without booting a $400 program and has only one place where the code forks by browser.
The product features even more fancy "advanced interfaces" with "enhanced usability" including a table in which you can reorder rows and an DHTML survey builder that uses XML.
The rich media stuff is very cool, and will probably be a part of a future Uzilla release. However, Macromedia went overboard on hyperbole... They're too good for FUD.